FROM INSIGHT TO IMPACT

Social media, communication and guest experience for hospitality, retail and leisure. Always backed by research, from first insight to execution.

What I offer

From research to implementation, that's where I make the difference.

Social media & communication

I take your social media off your hands, fully or partly, from strategy to day-to-day management. With fixed monthly agreements you know exactly where you stand, and you show up consistently and recognisably every month.

  • Content strategy and monthly planning
  • Copy, visuals and layout in your brand style
  • A fixed number of posts per month, no worries
  • Reporting and fine-tuning based on results
Hand over your social media?

On-site concepts & projects

I develop and deliver concepts that strengthen the experience at your venue. From an educational trail with videos and quiz questions to a smoother visitor flow: research first, then a plan that actually lands.

  • Interactive and educational experience concepts
  • Research into visitor flows and throughput
  • Turning insights into concrete solutions
  • Guidance during on-site implementation
Concept or project on site?

Design & visual communication

I create communication materials that fit who you are, on site and online. Your brand style is already there; I make sure it comes back consistently everywhere.

  • Menus, posters and other print
  • Wayfinding and on-site signage
  • Digital content for screens and social media
  • Consistent use of your existing brand style
Need design & visual communication?

Working together on experience

A grip on media and communication

At Tjenzen I help restaurants, bars, shops, family entertainment centers and leisure businesses to really understand where their communication falls short and how it can be better. Not by jumping straight into design, but by first understanding what is going on with the guest and on the work floor.

I dive into your venue or channels, map out the bottlenecks and turn those insights into concrete solutions that actually get used. Whether it's social media that doesn't catch on, a visitor flow that doesn't run smoothly or an experience that could be more than it is today.

That way communication no longer works against your organisation, but for it. For your guests and for your team.

Get in touch
The Voltron roller coaster at Europa-Park
Portrait of Lars Jansen

About Lars Jansen

I'm Lars Jansen. I focus on how businesses communicate with their guests, from social media and visual communication to the experience at the venue itself.

That passion started in the leisure world. I worked at the Efteling for years, did research at Europa-Park and Rulantica, and have followed the industry for as long as I can remember, with a genuine interest in how different places handle their communication. Since then I have broadened that passion. Family entertainment centers are a growing industry with a lot to gain in communication and experience. And in hospitality and local retail I see businesses every day that could get more out of themselves online than they do now. For several of them I now take care of their social media every month.

What drives me is not just the making itself, but being able to prove why something works. I don't believe in solutions built on gut feeling alone. That's why I always start with research, on site, with the guest, in the data, and turn those insights into something that really stands.

Let's meet

Cases from insight to impact

Illuminated water play structure at Rulantica in the evening

Research & design

Rulantica

View case
Blue roller coaster at Europa-Park

Communication & design

Europa-Park

View case

Your project here too?

Curious what research could do for your venue or channels?

Get in touch
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